Luchador Margarita Mix launches from two fishing buddies
DALLAS – Two old fishing buddies recently teamed up to produce Luchador Margarita Mix, paying tribute to a friendship of fly fishing, visiting tequila distilleries and lucha libre.
It was on a fishing trip that saw the two friends celebrating in a cantina in Mexico that Luchador was born. With natural lime taste and very limited artificial colors, the mix, the Luchador is poised for growth.
“We are thrilled to have brought this dynamo of a brand to market,” says , says John Eason, co-founder of Luchador Margarita Mix and Ready To Drink Margaritas The Margarita by far is still the #1 cocktail in the United States. Margarita Ready to Drink brands are a two million case a year industry here. With our fantastic recipe and iconic branding we expect the Luchador to compete in any arena. The consumer is focused on entertaining but with quality ingredients as a priority and so we brought the finest in flavor and depth in Luchador. Through our National Alliance with Prairie Creek Beverages and our Distribution Partnerships, we are extremely excited to be able to fast-track our roll-out and reach consumers across key markets.” His longtime buddy, Chef Adam Gonzales, a popular Mexican chef in Austin, TX has been instrumental as a consultant to the project. His Luchador Tacos A Go Go Truck will be set up in Austin on Rainey Street and open most nights, making appearances with Chef Adam around the country to bring top quality margaritas and his popular tacos to consumers all across the country.
Made in Dallas by Southwest Distillery and sold through a strategic national alliance with Prairie Creek Beverages, the product launches in Texas, Louisiana and Florida initially and is to roll out nationwide by 2016. It is available in one liter for a SRP of $4.99 and 1.75L for a SRP of $7.99. Create fresh “Lucha Libre” frozen Margaritas, or mix with classic rum and vodka cocktails.