Sheraton reaches out to held delayed travelers

STAMFORD, CT – Sheraton Hotels and Resorts, part of Starwood, launched a traveler-friendly initiative prior to the holidays to help consumers convert delays into chances to win prizes, spread cheer and make the usually dreary delays more enjoyable.

This week it unveiled a new initiative as travelers prepare to hit airports and other travel sites during the frenzied holiday season. A Delight my Delay kiosk will allow delayed customers to scan their plane ticket between Dec. 21 and Dec. 24 allowing them to convert the number of minutes they are delayed into attempts to win a prize. The more delayed they are, the more chances they get.
For example, at JFK International Airport in New York, Terminal 7, they can convert minutes delayed for prizes including vacations at resorts including Sheraton Waikiki, cameras, drones, gift cards and more (#delightdelaysweeps).

Another initiative lets those delayed from Dec. 14-31 in the U.S., Mexico, France and Germany to tweet @sheratonhotels with their travel delay and hashtag #delightdelaysweeps for a chance to get a unique code, allowing them to uncover a prize at sheraton.com/delightmydelay.

At Dubai International Airport, the world’s busiest airport with 8,000 weekly flights to over 270 destinations, Sheraton will delight global travelers throughout January with a vending machine that invites consumers in transfer or with long waiting times to use their boarding pass as a means to redeem a travel care package.  Featuring items to make their wait more effortless, consumers will not only receive a package for themselves, but another to share with a fellow delayed traveler.  Visit http://delightmydelay.com/?EM=VTY_SI_DELIGHTMYDELAY_PROMOTION