New England Coffee celebrates 100 years

MALDEN, MA– New England Coffee, a division of Reily Foods, will host a celebration in Boston’s Dewey Square area across from South Station (and a short walk from their original location at the corner of Milk and Broad Streets) this Thursday (“National Coffee Day”), September 29, as part of its 100th anniversary “Extraordinary People” campaign honoring the people who drink and serve their coffee.


WHO: New England Coffee Brand Ambassadors with their New England Coffee “Mug Mobile”; Gerard Tonti, a celebrated artist who paints entirely with coffee; and executives from New England Coffee.


WHAT: Free samples of New England Coffee and commemorative mementos to hundreds of commuters and passersby. People can also enter the Sweepstakes, a digital instant win game awarding $100 Visa gift cards throughout the day and online from September 30 through October 21.


The highlight of the day will be a presentation and ribbon cutting of an original work of art painted by Gerard Tonti, a celebrated artist whose paintings are made entirely from coffee. The 12ft x 12ft mural, painted with New England Coffee espresso roast, is a gift from the company to the people of New England in celebration of its centennial and will be displayed in South Station through October, and later at the Boston Convention and Exhibition Center through early 2017.


WHEN/WHERE:  Thursday, September 29, 7:00 am – 6:00 pm (Mural presentation at 12:00 pm in Dewey Square).


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