The Spirit(s) World – Sake sales growing

Sake sales are growing in the U.S. as Hiro Sake co-founder and CEO Carlos Arana points out. His company’s sales have grown in triple digits every year since 2011 and this year, the beverage is available in nearly 50 percent of all U.S. states as well as in Mexico and Canada.

 

“We actively support our trade partners by offering in-store sampling for our off-premise national accounts and major local chains and a specialty cocktail program like the Hiro Tokyo Mule served in branded Hiro copper mugs in some of our key accounts. We say kanpai, thank you to all those that have helped us succeed,” he notes.
 

Hiro is hand crafted Japanese sake using only the finest ingredients at the Brewery Taiyo Shuzo, established in 1635 in the Niigata Prefecture. This Brewery is considered one of the finest craft sake breweries in Japan. In addition to the new Hiro Gold Junmai Daiginjo, Hiro offers Hiro Blue junmai ginjo (15% ABV) and Hiro Red ginjo (15% ABV). Hiro Red and Hiro Blue can be used in a large number of cocktails, standing in for vodka, rum or gin and with only half the alcohol of traditional spirits. Hiro is only 39 calories/ounce, additive- and preservative-free, gluten-free (made with rice), histamine- and allergen-free (no allergic reactions) and has 1/3 the acidity of wine (making it gentler on the stomach).

 

Hiro Blue and Hiro Red are available in 720ml and 300ml bottles with a suggested retail price of $39.99/$19.99 (Blue) and $29.99/$15.99 (Red). Hiro Sake is in the northeast in CT, MA, NJ, RI and VT.

 

In addition to the 2016 Double Gold Medal awarded to Hiro Gold at the San Francisco International Wine Competition, Hiro Sake has won additional accolades from that competition including a Double Gold Medal for Hiro Blue (2015) and was named ‘BEST OF NATION’ from Japan, the highest award bestowed.

 

 

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