Celebrating the moments and sharing old stories that bring a smile to people’s faces, Lindeman’s introduce Smile. Bin 85 Pinot Grigio 2016. With a tagline, “The world smiles with Lindeman’s, the Southeastern Australian winemaker, which dates to 1843, seeks to celebrate and is collating real personal stories from real people, worldwide, declaring that: “Behind every smile is a story.”
Bin 85 is, it points out, an approachable, accessible, contemporary style of winemaking, intended to be enjoyed consistently. With this series, Lindeman’s brings actual stories of real people to its website where they share stories of incidents in their lives that brought a smile to their faces.
The Pinot Grigio combines floral and tropical notes with the flavors of nashi pear and green apple and a grapefruit acidity that, Lindeman’s expects, will leaves its customers smiling. And on the winery’s website, it presents stories of real people who, in individual videos, talk about the incidents in their lives that made them smile. Check the new series out at www.lindemans.com.