GENEVA, SWITZERLAND – Firmenrich, said to be the world’s largest privately-owned company in the fragrance and flavor business, named cucumber the ‘2017 Flavor of the Year’ late last year, because of growing consumer demand for lighter, refreshing clean ‘green’ flavors and increasing acceptance of vegetable flavors.
“At first glance, the cucumber may appear to be just a simple salad staple, yet it is gaining traction around the world, with a 392 percent increase in the use of cucumber as a flavor globally between 2011 and 2016,” the company declares. “In recent years, cucumber has appeared everywhere from potato chips and confection, to yogurt and dumplings. As well as delivering a healthy clean, taste, the natural notes of cucumber reflect the new shift in consumer preferences toward products that offer a sense of well-being and refreshment in a busy, stressful world.”
A celebrity training and ‘blending expert,’ Harley Pasternak, is a fan of cucumber in smoothies, explaining: “Cucumbers are one of my favorite vegetables to blend with. Cucumbers have a light, refreshing flavor, ideal for a clean and hydrating smoothie. They’re rich in vitamins like Vitamin K, fiber, and water, which makes them a go-to when I’m looking for an ingredient that blends well and delivers freshness.”
He was the creator of Jamba Juice’s new Green Up ‘N Go Super Blend Smoothie, which offers a balance of protein and fiber, with a smooth, refreshing mix of cucumber, apple, nonfat Greek yogurt, grapes, pumpkin seeds and lemon juice, designed to replace any meal of the day.
Cucumber is both an antioxidant and and anti-inflammatory for the body, helping to manage stress, lower blood pressure and more. The Green Up ‘N Go blends cucumber, apple, spinach, grapes, Greek yogurt, pumpkin seeds and lemon juice.
It sounds like it’s time to think about more ways to incorporate cucumbers into our diets!