CHICAGO – The 100th Anniversary NRA Show takes place this month, May 18-21 at McCormick Place here, showcasing new products, demonstrating product differentiations, delivering “thought leadership” and generating quality leads.
It is the largest annual foodservice show in the Western hemisphere, drawing some 41,000-plus foodservice operators.
The National Restaurant Association notes that 94 percent of the top 100 restaurant brands attended the show last year. Some 88 percent of attendees are said to influence or make purchasing decisions. NRA puts the number of potential Show buyers at 41,000, noting that more than 50 percent do not attend any other industry trade event.
This year’s Show will include 2,300 exhibiting firms in 900 plus product categories. Some 94 of the top 100 restaurant brands attended the 2018 Show. Attendees include restaurant owners, hotel operators, casinos, hospitals and schools and 88 percent influence or make purchasing decisions. “There’s no other place to reach the entire foodservice industry ecosystem,” Show personnel point out, adding that more than 50 percent of the Show’s more than 41,000 buyers, do not attend any other industry trade show. “Big operators”, the Show declares, describing them as those doing $25 million in sales, were up nearly 10 percent in numbers last year.
“Use this opportunity,” NRA declares, “to reach the entire foodservice ecosystem.” Secure your space and sponsorship by emailing email@example.com. Visit Restaurant.org/Show/Exhitors.