Amstel recently released a new brew in three U.S. markets – Boston, MA, Arizona and Texas, Amstel Xlight, a premium quality light beer with full beer flavor that attempts to set a new standard for the ‘light’ category.
It’s a low calorie, low carb, crisp brew designed to offer an alternative to domestic light beers. With a core message of “90 Cals, 2 Carbs, Finally an Extra Light Beer with Great Taste, ” it seeks to offer a great tasting alternative with only 90 calories and two grams of carbs.
Amstel’s brewing traditions dates to 1869. This brew comes from Heinken International NV, for a very long time, a leading international, upscale beer importer with its Heineken USA Inc. subsidiary. With a refreshing, light taste and attractive packaging that features two lions, added to the logo in the 16th century.
This is a brew that will appeal not only to millennials but all who seek refreshing, tasty beers. Visit HeinekenUSA.com or @HeinekenUSACorp.