WHITE PLAINS, NY – Heineken USA recently launched Amstel XLight in three markets – Boston, Arizona and Texas. It’s a light brew – 90 calories and two grams of cards, 4.2% ABV. The goal is to set a new standard for a session able, premium beer with full flavor not found in other ‘light’ offerings.
This beer meets its goal of delivering premium imported beer taste while meeting the needs of those with active lifestyles and offering refreshing flavor. It’s a low-cal, low-carb beer that is available in 6-pack bottles, 12-pack cans and bottles, and a 24oz. single serve can. It will be bolstered with a marketing campaign around the slogan: “90 Cals, 2 Carbs. Finally, an Extra Light Beer with Great Taste.”
Amstel’s brewing tradition in Amsterdam dates to 1870. Visit www.amstelxlight.com
Amstel recently released a new brew in three U.S. markets – Boston, MA, Arizona and Texas, Amstel Xlight, a premium quality light beer with full beer flavor that attempts to set a new standard for the ‘light’ category.
It’s a low calorie, low carb, crisp brew designed to offer an alternative to domestic light beers. With a core message of “90 Cals, 2 Carbs, Finally an Extra Light Beer with Great Taste, ” it seeks to offer a great tasting alternative with only 90 calories and two grams of carbs.
Amstel’s brewing traditions dates to 1869. This brew comes from Heinken International NV, for a very long time, a leading international, upscale beer importer with its Heineken USA Inc. subsidiary. With a refreshing, light taste and attractive packaging that features two lions, added to the logo in the 16th century.
This is a brew that will appeal not only to millennials but all who seek refreshing, tasty beers. Visit HeinekenUSA.com or @HeinekenUSACorp.