SCA, maker of the Tork® brand of Away-from-Home professional hygiene products in North America, is extending its ongoing partnership with Share Our Strength’s No Kid Hungry campaign, continuing its support with two interactive campaigns targeted to raise awareness and generate support in the fight against childhood hunger in America.
To underscore its commitment to solving childhood hunger, SCA joins forces with corporations across the country to support the seventh annual Food Network New York City Wine & Food Festival presented by FOOD & WINE (NYCWFF), as the official napkin of this year’s Grand Tasting presented by ShopRite Featuring KitchenAid® Culinary Demonstrations presented by MasterCard®. The Festival brings together culinary icons and Food Network star chefs in an effort to raise awareness of the ongoing hunger crisis in the United States. One hundred percent of the proceeds benefit Share Our Strength’s No Kid Hungry and the Food Bank For New York City. Last year, NYCWFF hosted more than 55,000 guests at 130 events and has raised more than $7.5 million to date for these hunger-relief organizations.
As the official napkin supplier, SCA will provide custom printed Tork napkins, Tork Xpressnap Napkin Dispensers and the recently introduced Tork Foodservice Cleaning and Sanitizing Wet Wipes for all presenting exhibitors at the Grand Tasting event presented by ShopRite featuring KitchenAid® Culinary Demonstrations presented by MasterCard® as well as the Southern Wine & Spirits of New York Trade Tasting presented by Beverage Media Group. By using Tork’s unique One Napkin, Every Time™ Xpressnap napkin dispensers at each sampling station throughout the weekend, attendees are expected to use fewer napkins and reduce waste throughout the entire festival.
“Eliminating childhood hunger is a cause both the public and the restaurant industry are passionate about,” says Suzanne Cohen, foodservice marketing director for SCA’s North American Away-From-Home Professional Hygiene business. “As part of our strong brand presence in restaurants and foodservice establishments across the US, we are proud to be able to continue our support of No Kid Hungry at such a large-scale event. We hope this event further spotlights the issue of childhood hunger and inspires action across the country to get involved with No Kid Hungry and its critical work.”
Tork will bring No Kid Hungry’s message to life by collecting “Autographs for Access” on Friday, October 17, during the Southern Wine & Spirits of New York Trade Tasting. For each attendee who signs their name on an Xpressnap napkin, Tork will donate $1 to No Kid Hungry, which can provide a child access to 10 nutritious meals. The autographs will be collected and displayed on cork sculptures at the Tork booth.
For each eligible entry in the sweepstakes, Tork will donate $1 to the No Kid Hungry campaign, helping to connect a child to up to 10 meals. For each entry that is shared via Facebook, Twitter or LinkedIn, Tork will make an additional contribution of $1. With the potential to connect children in need with up to 40 meals per entry, Tork will donate up to 150,000 meals through a financial donation to No Kid Hungry. Not only will each entry generate meals for those who need it most, each entrant will also be automatically entered for a chance to win a trip for two to attend the NYCWFF including:
· A three-night stay at Hudson, the Festival’s Headquarter hotel
· $50 Hudson food and beverage credit
· Two tickets to Rock & Roll Night Market presented by Eater with Hot Bread Kitchen hosted by Masaharu Morimoto
· Two tickets to one Celebrity Cruises® Wine or Pairing Seminars hosted by FOOD & WINE
· Two tickets to Stacked: A Sandwich Showdown presented by Martin’s Famous Potato Rolls hosted by Restaurant: Impossible’s Robert Irvine
· Two tickets to Grand Tasting presented by ShopRite featuring KitchenAid® Culinary Demonstrations presented by MasterCard®
· Two tickets to an exclusive invite-only Chef After Party
· A voucher to accommodate travel costs
Additional prizes include Forbes Wine Club Wine Tasting Kits, four-month subscriptions to Pastoral’s Cheese of the Month program and gift cards to Dine Out for No Kid Hungry restaurant participants. The sweepstakes will run from August 14 through September 30, 2014, and the winner will be announced on or around October 3, 2014. Visit www.torkusa.com/dineout for a full list of eligibility requirements.
Restaurants can learn more about Dine Out For No Kid Hungry at http://www.dineoutfornokidhungry.org and pledge their support of this year’s fundraising program. For a full list of restaurants participating in Dine Out For No Kid Hungry, visit http://www.dineoutfornokidhungry.org/maps.